Ads in Every Avenue

About a month or two ago, I saw some peculiar advertising down Land Park Drive. Nay, not a bus ad or road side billboard, but a billboard truck. I don't know what exactly to call it, but I found a picture of one online.

 

The evasion of ads is truly here. They're mobilized on our phones and now on our streets. This truck has the soul purpose of driving around and parading an ad.  I can't help but question weather this is beneficial to a company or not. I understand that a company wants to get their image/message out as much as possible, and that by putting that image on a moving truck they will attract more attention, like the plane billboard I blogged about earlier. I just have a hard time believing that spending $500-800 a day for one of these will bring in more customers. I just don't see how a brief passing of this truck could convince/compel me to buy whatever is advertised. I feel a possible customer needs a little bit more time to absorb the content. More people might see it, but not necessarily fully process it. 

I'm not completly poo-pooing the idea of the billboard truck, there is genius behind this type of mobile ad. An odd looking truck is head turning and draws lots of attention. Also, ads that are well received in certain areas can be sent directly to that area by this truck. They could also be useful for advertising a local/special event, which would then make sense to display a temporary billboard.

Overall, ads are evolving and finding more ways to be recognized in our lives.